NICORETTE® First Week Challenge. The first week of quitting might be the toughest part of your journey, but it’s also the most important. That’s why we created the NICORETTE® First Week Challenge to help you give yourself the best chance of becoming tobacco and nicotine-free.

The NICORETTE® First Week Challenge

The first week of quitting might be the toughest part of your journey, but it’s also the most important. That’s why we created the NICORETTE® First Week Challenge to help you give yourself the best chance of becoming tobacco and nicotine-free.

The NICORETTE® First Week Challenge

If you want to try to stop, start here. You want to stop smoking? That’s amazing. And if you can make it through the first week of quitting – you’re well on the way to quitting for good . It’s tough. But we can help. Nicorette is the UK’s leading NRT Nicotine Replacement Therapy (NRT) brand*. So we don’t just offer patches or gum, we can also offer advice for every step of your quit journey. Take the Nicorette ® First Week Challenge and give yourself the best chance of becoming tobacco and nicotine-free. We’ve got you – and you’ve got this.

How does The NICORETTE® First Week Challenge work?

We know the first week is the hardest for quitters , so we’ve pulled together a series of tips and tricks to help get you through. You just need to take it one day at a time.

Girl wearing scarf with iPad.

DAY 1: Know Your Triggers

We all have triggers. Things that make us want a cigarette more. If we can spot these, and stop doing them, it’s easier not to smoke. For example, if you usually have a cigarette with your morning coffee, then your morning coffee is may be one of your triggers. Just drinking something else instead can may help. Or maybe you like a cigarette after a meal? Try sucking a mint instead.

DAY 2: Keep your hands and mouth busy

We use our hands and mouth when we smoke. So if we can find something else to keep them busy, that really helps ward off the craving for a cigarette. Sounds obvious, but it really may work for youworks. Try doodling, or drawing or playing with a Rubik’s cube. Or even nibbling carrot sticks.

DAY 3: Making a list makes to help your cravings go away.

You can beat your cravings in just ten minutes. Yes, really. Nicotine cravings are tough. But they only last around 10 minutes. So write a list of things you can do for 10 minutes that can take your mind off the craving. For example: walk around the block, call a friend, tidy your desk or play a game to distract yourself – like sudoku or a crossword.

Runner crouched on track, ready to begin race.

DAY 4: The power of positive thinking

Never forget – you are doing something incredible. So - if you feel tempted to have a cigarette, just remind yourself of why you’re giving up smoking - and think of all the amazing benefits you may experience when you do.


Learn more about the different benefits of quitting smoking.

Day 5: Get Active

Relax. You don’t have to pump iron or run a marathon, (Though both of those would be great.) No. Any kind of exercise is a great way to deal with the stress of quitting. Even just going for a walk.

Day 6: Treat yourself

You’ve done six whole days without smoking. Well done, you. So why not calculate how much you have saved by calculating how much you’d have spent on cigarettes in that time - and use the money to treat yourself? And then, see how much you could save after a just a month with our Stop Smoking Calculator.

Young man looking happy on the phone.

DAY 7: Tackle the cravings with NICORETTE ®

Let’s face it. If you’re quitting cigarettes, you’re a hero. Because quitting can be tough. Nicotine withdrawal can may make you feel irritable and anxious. But you never have to quit alone. NICORETTE® can help tackle these withdrawal symptoms so you can carry on with your day. Here’s a handy guide at finding a product that’s right for you.


Once you’ve conquered the all-important first week, you can build on that - and carry on with your smoke-free journey. We know it can be difficult to keep going sometimes, so here are some useful facts and tips to help you stay on track and do something incredible.

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