• One Breath Project

    At Nicorette we’re always on the lookout for incredible quit stories. We know that quitting is far from easy, but we’re often reminded it’s one of the most amazing things you can ever do.

    This is the story of Daan Verhoeven who finally quit smoking and has never looked back, surprising even himself with what is now possible.

    Discover his incredible achievement here...

    Quit Now

    One Breath Project

    Meet Daan

    Name: Daan Verhoeven
    Age: 41
    Hometown: Born in the Netherlands, but Cornwall is where I call home
    Biggest Achievement: Quitting smoking and achieving several national freediving records
    Previous smoking habit: 20 a day


    “Quitting smoking and starting freediving really changed my life dramatically. I used to smoke about a pack a day. I tried several times to quit, because I didn't like being addicted, but also because my father died of lung cancer and that really frightened me. “

    “I found freediving and it sparked a big passion in me. Suddenly my breath became much more important, much less taken for granted, and I could feel how smoking was holding me back - literally, I needed all the oxygen I could get in order to dive.”

    “I started seeing quitting less as an obligation, and more as a present I could give myself. Give myself more oxygen. It was tough, but I allowed it to be tough; I'd learned from breath holding that if you relax once it gets tough instead of fighting it, you make it easier for yourself. Within a week I was holding my breath almost a minute longer than I could when I was smoking, and the worst of the withdrawals were behind me.

    A year later I went from being a withdrawn and rather depressed soul to being a national record holding athlete, with friends all over the world.”

    Daan now runs a freediving academy in Cornwall with his girlfriend Georgie. Daan was paid for his story and all opinions expressed are his own. To find out more about Daan, visit http://daanverhoeven.com/

    The makers of Nicorette® are not responsible for the content of third party websites. Johnson & Johnson Ltd doesn’t support any entity directly or indirectly related to Mr. Verhoeven.